Apple radio is cool. It is as good as Spotify, Deezer, Pandora or any other music service out there. But that is not why it will be the dominant music service within 12 month. Over the next year it will crush Spotify and Pandora. Apple radio will have 300 million people using Apple radio within 12 months.
Pandora (NYSE:P) has about 200 million users right now. Just this month they were bragging about a better integration into iPad. Why did they spend millions integrating into iPad and trying to make it smoother? People want a frictionless experience. Apple Radio is the slickest. It is the WD40 of online radio and being the king of frictionless is the key to adoption.
With iOS 7 you can ask Siri to launch Apple radio and your phone will play all the music you are in the mood for from your Genius or by selected channel. It all happens in the background and all you have to do is ask Siri to do it. It’s the one thing she actually doesn’t completely screw up.
The important lesson to take from this, especially for people designing experiential marketing for events, is that if you make an experience frictionless and take away barriers to usage then adoption rates will soar. Frictionless social media – autoamted photo posting – has proven this axiom. I believe that adding a frictionless user experience into any aspect of life is they key to adoption even if the features are not the best in the industry. Apple radio will prove me right.