This is an awesome use of a social media operating system to connect guests to their social channel.
Each guest invited to the ride & drive received a VIP card with an RFID chip in it. They waved the VIP card inside the car which activated two cameras – one facing the driver one out capturing the course. In the dwinQ cloud four critical bits of magic happened:
1. Superimposed the drivers face video as a picture int he main picture of the course
2. Added Lexus logo and branding to the video
3. Instantly updated the video to YouTube
4. Collected user data and demographics
The result was a ride and drive event that had 3.7x the ROI of other ride and drives, and created an awesome user experience because they were able to share the moment in real time. dwinQ’s social media operating system can connect RFID cards and Facebook in real time, or YouTube, Twitter an other social channels.