Archive for August, 2013

Yelp! costs concierges their jobs

I’m at the Denver Hyatt for the night on business. I picked the hotel thanks to Yelp! – I wanted a nice place with a real gym. I got it to a T. I wanted a good steak last night for dinner again I turned to Yelp! I ended up at Elway’s with a succulent buffalo ribeye washed down with a classy pinot noir. Two great recommendations thanks to Yelp

This morning after my great workout I sauntered down to the front desk, sweaty and hungry.  I was looking for the best palace to  grab breakfast. Of course they suggested the hotel restaurant and when I pushed they mentioned a diner they couldn’t give me directions to. I’m back up in my room looking on Yelp!  Without a doubt the company has become my personal concierge service. Yelp using dwinQ technology facebook & RFID

Yelp! will cost hotel concierges everywhere their job in the next 12 months. In fact, if I owned a hotel I would work out a partnership deal to put Yelp! kiosks where the concierge stands used to be. Add a social media operating system and you could automate some cool pictures, and great user-generated content, too.

Yelp! is one example of how social media is radically changing the way we live. Smart marketers have to recognize this revolution or perish.

We live in a Yelp!, Instagram, Vine, Facebook and (the good old standby) Twitter world. If brands aren’t figuring out frictionless and meaningful ways to engage social media and make guest experiences better int he real world,  they will be in the unemployment line talking to the guy in the funny hat and pants with the stripe down the side talking about the “good old days” when everyone needed a concierge. 

By the way feel free to follow me on Yelp! and connect with me there, too: pjsweeney.yelp.com

I also own Yelp stock.

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Lexus automates viral videos for ride & drive events

This is an awesome use of a social media operating system to connect guests to their social channel.

Each guest invited to the ride & drive received a VIP card with an RFID chip in it. They waved the VIP card inside the car which activated two cameras – one facing the driver one out capturing the course. In the dwinQ cloud four critical bits of magic happened:

1. Superimposed the drivers face video as a picture int he main picture of the course
2. Added Lexus logo and branding to the video
3. Instantly updated the video to YouTube
4. Collected user data and demographics

The result was a ride and drive event that had 3.7x the ROI of other ride and drives, and created an awesome user experience because they were able to share the moment in real time. dwinQ’s social media operating system can connect RFID cards and Facebook in real time, or YouTube, Twitter an other social channels.

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Facebook allows marketers to embed – what’s the big deal?

Yesterday Facebook revealed a new capability to their Facebook PMD Strategic Partners – the embedded post. This social plug-in allows users to easily embed public Facebook posts onto blogs, news sites and pages. Embedded Posts are a way to put public posts (by either a page or a person on Facebook) on your web site or web page.

The embedded post will show any type of media attached to it (hyperlinks, videos, pictures, etc) and it will show the number of likes, shares, and comments that the post has. Embedding posts will let people using your web site see the same user generated content that is  on Facebook.com, but directly on your site where it may be relevant to the conversation.  Embedded posts will also allow readers to follow or like content authors or Pages directly from the embed.

There are a few critical things to know about his capability:
– Only public posts from Pages and Facebook users can be embedded.
– They are launching Embedded Posts with CNN, Huffington Post, Bleacher Report, People Magazine and Mashable, with broader availability coming soon.
– Embedded Posts display just like they do on Facebook, with the ability to show pictures, videos, hashtags, and other content.
– People can interact with Embedded Posts by liking or sharing them, liking or following their authors, or visiting their related comments on Facebook.

Facebook Embedded Post

What this means for marketers is a chance to comment on things in the news and start a conversation around that topic. The burden on brands who wish to participate with Facebook using the embedded post is that they will need a resource (similar to Twitter marketing) to be the voice of the brand. However being engaged with consumers in a genuine way is fantastic opportunity to learn, participate and show the face of you brand to the consumers.

Facebook has not created a dedicated API but you can talk with your Facebook Preferred Marketing Developer (PMD) provider and get more information.

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