Facebook’s 20% rule – a little help from your friend

Many of you may know that Facebook relaxed it’s 20% rule for text on cover photos and posted photos. You can read the new Facebook 20% guidelines and see how they apply to you.

I came across a nifty tool to help you stay within those guidelines and wanted to share it with folks who are designing Facebook marketing programs to make your life a little easier. So follow this link to the Facebook 20% test tool. And enjoy.

Remember the most effective Facebook advertising has three attributes:

1. In the newsfeed

2. Subtle (think product placement)

3. Coming from user’s themselves (user generated content UGC)

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