How many things do you “Like” on Facebook. How many do you like in the real world. The place you ate lunch, your sneakers, your bike, the movie you saw last night. You might like them all but I bet you haven’t Liked them. I would bet money that nine out of ten times the answer is you haven’t Liked what you like int eh real world. Even though you like something doesn’t mean you’ve Liked it. And if you are a brand marketer that fact should really worry you.
Facebook’s new search is all about finding out what kind of car your friends like. What restaurant people in Chamonix like best après-ski, or which bike is the fastest for your first triathlon. Users know those are very valuable recommendations. Marketing professionals want to be at the top of the list for those recommendations. The problem is, right now, you probably are not controlling that brand message. The key to getting the most out of Facebook’s new search engine is to start optimizing it early. The first people buying Google paid ads were the ones who, for pennies, got the top of the search engine. Be first optimizing Facebook’s search and you’ll be a pioneer mining a heart of gold.
social media product placement
One of the best ways to ensure your brand is searched in user-created content is to fricitonlessly embed your brand in the users photos. How? Find events you already sponsor with lots of people and do a bit of automagic social media. Combine RFID or NFC with Facebook. Look at the picture from my Facebook page on the right. I used an RFID tag to wave infront of a photobooth to generate that cool image (at an event where they don’t allow cameras).
If you can create a positive brand message that is shared automatically by thousands, or even millions of people you will optimize Facebook search engine. Photo marketing solutions are one powerful way.
The message talks about Lexus and Excellence in the timeline of a user. This brand message was seen by hundreds of thousands of people because the thousands of fans who engaged at the US Open