Speed or Privacy what is key to social

One of the things I push for at dwinQ is having a frictionless user experience. One reason I loath QR codes is they just don’t work – people have to wiggle, fiddle, shake, rattle and roll to get them to work. I want social media to be invisible and let users stay in the moment, truly engaged and have us share that moment with their friends. At times there is a balance there between frictionless and privacy.

It is not quite, as Jim Collins puts it, “the tyranny of the or” but auto posting to social media on a user’s behalf requires some trust in the company (in this case dwinQ) doing the auto posting.

If you go over a jump at Vail resorts and you look terrible, but we autopost the picture to Twitter is that as bothersome as if we get a candid photo at the Grammy’s that we post to Facebook where you are frowning next to Oprah because her dress made you recoil. Are they the same?

What are your thoughts on privacy vs. frictionless? 

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