Like many strange announcements just before a big IPO there is more to the unusually timed announcement from GM that they are pulling back on their traditional Facebook advertising. The truth is that they are stopping 25% of a total $40 million spend. This is the banner ads and videos. Look at the content they are developing the OpenGraph tools they are using and the engagement they are getting in the Newsfeeds and Timeline. THey will increase their spend significantly over the next couple years, but that is the topic of a longer post.
CNBC asked me to produce a blog today on Facebook, so I’ll share more information there. Keep an eye out for it!