This week dwinQ activated one of the most exciting and eclectic events anyone can attend – Bike Week in Daytona Beach using RFID to automate the social media experience. It’s the world’s largest motorcycle rally and festival. A week long montage of sales, performances, voyeurs and artisans.
Harley-Davidson wanted to help their owners share the experience. One thing that was clear after a very successful activation: social media is all about sharing with your friends. It doesn’t matter what your age is or what your vocation is.
Here are two photos that were automatically posted to Facebook (in real time) thank’s to dwinQ’s photospot. One is a 70-something long time Harley rider who wanted his friends to think he bought a new bike, and the other was a family of kids who wanted their grandparents to see them on a Harley.
Different motivations, different outcomes – but all using the platform of social media and all allowed to share in real time while engaged thanks to a great social media experience leveraging dwinQ’s platform driven by sophisticated
software and RFID. But they don’t know that – they just know it works like magic.